Channel: Video Advertising Bureau Archives | AdExchanger

Signal Loss Is Muddying TV Measurement – But Identity Data Can Help

December 11, 2023, 5:25 am

≪ Previous: Nielsen Switches CEOs; Why Advertisers Can’t Save Twitter

TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.

The post Signal Loss Is Muddying TV Measurement – But Identity Data Can Help appeared first on AdExchanger.

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